Indri, a renowned Indian single malt whisky brand, has partnered with Virtualness, a leading blockchain and GenAI-powered authentication platform, to bring groundbreaking innovation to the spirits industry. This collaboration integrates Non-Fungible Tokens (NFTs) for enhanced provenance and ownership verification of Indri's exclusive Game of Thrones 'House of The Dragon' editions. Each bottle will now feature a unique NFT-based certificate, accessible via a QR code, ensuring authenticity and allowing customers to showcase their ownership on social media.
This partnership sets new standards in luxury goods authentication, demonstrating how blockchain technology can enhance consumer trust and secure ownership records. It not only elevates the consumer experience but also paves the way for similar innovations in the industry. To learn more about how Indri and Virtualness are revolutionizing the spirits industry, read the full article here: https://www.cointrust.com/market-news/indri-whisky-and-virtualness-collaborate-to-introduce-blockchain-enabled-authenticity
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